“Diamonds Are Forever” — Shirley Bassey

A diamond is forever…but only since 1948…

Just about everybody living in a major western economy can tell you “a diamond is forever”. But while diamonds might be forever, that slogan hasn’t been around forever.

If you’d said “a diamond is forever” just over 70 years ago, people wouldn’t have had a clue what you were talking about…until a copywriter at the N. W. Ayres advertising agency called Frances Gerety came up with the now- immortal “a diamond is forever” line as a way of building demand for De Beers, the leading South African…